We Are Sustainable Fashion
At Madia & Matilda we create clothing that is mindful of sustainable clothing processes. Our approach towards sustainability is to design being mindful of environmental factors. Which can attribute to forming our ideas and concepts through; upcycle & reworked vintage; end of roll fabrics and or natural fibres for our core collection. We are proud to make our clothing in house in Britain. Within our Local studio we employ a reactive attitude towards recycling, in order to minimise fabric wastage. Any leftover fabric is used for trims and the following season's samples, or re-used for new designs.
In the UK alone we are guilty of over spending, those quick buys from the online stores to the high street stores, buying new outfits for that one event and never wearing it again. Yet, looking good doesn’t have to damage the precious world we live in.
Due to over consumption and fast fashion, the demand for man-made fibres has doubled in the last 25 years. This means a higher amount of harmful chemicals are being distributed into our world everyday just in production, these chemicals are then transferred onto our skin when we wear the clothing, and finally when we throw them are harming the environment in landfills.
We create clothing that is timeless, great quality, classic and not trend focused. A piece you can truly invest in; which is unique as we don't make by the masses.
We go through a huge amount of wastage every year. An estimated £140 million worth (350,000 tonnes) of used clothing goes to landfill in the UK every year. We want to minimise this number by upcycling garments, adding to the lifecycle of a garment until its eventual end in the hands of a customer who will truly cherish every moment.
By using fibres that are sustainable and eco friendly, we are preventing harmful chemicals being distributed into our atmosphere and water at production, and preventing harmful chemicals being then transferred onto our skin when we wear them.
Sustainable fibres can include;
- Organic cotton
- Recycled Polyester
The Future of Fashion
#Making Better Choices
“It’s the Decisions we make that form a life time”. We believe each and every one of us has a part to play in the future of fashion. It’s all about being mindful of the clothes you buy; research the company you are buying from to find out their ethics and process. “Buying less but selecting well”